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The paradox of choice

Having multiple options can provide users with greater flexibility and control, it can also increase the cognitive load and make it more difficult for them to choose the option that best fits their needs.

To optimize the user experience, designers should aim to strike a balance between providing enough options to meet user needs and avoiding overwhelming them with too many choices. This can be achieved by conducting user research, prioritizing and organizing options, and using clear and concise labeling and descriptions to guide users in their decision-making process.