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Color Psychology of UI and UX Design

Color Psychology of UI and UX Design

by | Feb 27, 2023 | Color Psychology, UI Design, UI vs UX, Uxdesign, Web Design | 0 comments

Colors can speak in ways that is more stronger than a language. Color psychology is an important aspect to look at when designing UI/UX as it is the colors that grabs the attention and influences customer’s buying decision by stimulating certain emotions and moods. 

Research conducted by the Institute for Color shows that users take about 90 seconds to assess the quality of online products. From 62% to 90% of all product assessments that people make are color-influenced on the subconscious level. Quicksprout’s article laid out several reasons why it is important to apply the psychology of colors. It explains:
1. Colors can help your website/design stand out by grabbing the user’s attention by using the right color combination.
2. Visual dimensions greatly affect the buying decision of users
3. People can assess something through color alone
4. Color also contributes in increasing conversion rates. 

Wrapping it up:
Considering the above reasons, it’s crucial to apply color psychology while designing UI/UX. It becomes important to ensure it’s done effectively. If you need assistance, Consider ‘Vivifive Solutions’ We are determined to turn your brand’s vision into reality with our best practices and unique approach. 
An overview of UI vs UX Design

An overview of UI vs UX Design

by | Feb 14, 2023 | UI Design, UI vs UX, Uxdesign, Web Design, website development | 0 comments

In simple terms, User Interface (UI) design is more about aesthetics and appearance whereas user experience (UX) design is about functionality, interactivity and arrangement depending upon user psychology. UI is the way to increase  website’s traffic with its combination of elements and features such as typography, colours, icons, menu bar and more. UX focuses on the smooth interactivity of user and application or the website while making it accessible and simple at the same time. 

Developing a product that people love often requires both good UI and good UX as it goes hand-in-hand. In today’s digital world and competitive market, it’s crucial that we get both the aspects right as it also helps in increasing the conversions rate of your platform, boosts branding, attracts new customers and further helps in retaining customers for a long time. 

Wrapping it up:
It’s an absolute must to have a good UI and UX design to give your brand an identity. If you need assistance, consider ‘Vivifive Solutions’ because we are determined to turn your brand’s vision into reality with our best practices.

#UIvsUX #UIdesign #UXdesign #UIUXdesignerindia #graphicdesignerindia #graphicdesign
What is UI Design? Principles and it’s role in website development

What is UI Design? Principles and it’s role in website development

by | Feb 10, 2023 | UI Design, Web Design, website development | 0 comments

User interface (UI) design refers to the process of making something look in a certain way while maintaining functionality. It’s the way to increase  website’s traffic with its combination of attributes and features that the website provides. According to Forbes, a good user interface raises the conversion rates by 200% and good ux design by 400%. UI design plays a significant role in attracting customers.

Here are few principles that one should consider while designing UI design:

Keep the design simple 

Incorporate easily navigable menus

Select vibrant and appropriate colours

Use decent typography

Ensure you’re reducing the cognitive load

Consistent design.

Giving the user control by allowing redo, undo and cancel an action they have already taken

At the end:

If you need assistance, consider ‘Vivifive Solutions’ because we believe great product experience can be built by a design consistency through which we bind suitable UI modules with predictable and distinguishable actions.

Our Approach to Website Design and it’s Development

Our Approach to Website Design and it’s Development

by | Dec 26, 2022 | Branding, Digital Marketing, Graphic Design, Web Design | 0 comments

Our Approach to Website Design and its Development

Though there is no universal or golden rule to define a design work process, We have a unique approach. Most of us focus on the design so much that they make the site or project much more complex. A cool or unique design experience should always tend to have a good combination of UI/UX. So that the balance between creativity and its impact-making ability can be maintained.

Some of our best practices are:

With an optimized performance, we make your website run smoothly. A great product experience can be built by a design consistency through which we bind suitable UI modules with predictable and distinguishable actions.

We have an approach of simplifying things by keeping the customer/user experience in mind ensuring that you and your customers/users can interact with each other easily.

We provide technologies according to your pocket. We do not use any unnecessary tool in order to make it efficient yet affordable. Because using a suitable tool while working on a project is at times pretty important. But, it is also equivalently important to consider the efficiency of the tool itself, in order to create an impact for which the project is designed/built.

Wrapping it up

In order to push your website design to the next level, you can always reach us, whether it could be a new project or an existing one. We’ll help you to have a website that includes a good combination of UI/UX, better performance, responsive and dynamic modules. All of these things will make a perfect combination to express your USP.