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Color Psychology of UI and UX Design

Color Psychology of UI and UX Design

Colors can speak in ways that is more stronger than a language. Color psychology is an important aspect to look at when designing UI/UX as it is the colors that grabs the attention and influences customer’s buying decision by stimulating certain emotions and moods. 

Research conducted by the Institute for Color shows that users take about 90 seconds to assess the quality of online products. From 62% to 90% of all product assessments that people make are color-influenced on the subconscious level. Quicksprout’s article laid out several reasons why it is important to apply the psychology of colors. It explains:
1. Colors can help your website/design stand out by grabbing the user’s attention by using the right color combination.
2. Visual dimensions greatly affect the buying decision of users
3. People can assess something through color alone
4. Color also contributes in increasing conversion rates. 

Wrapping it up:
Considering the above reasons, it’s crucial to apply color psychology while designing UI/UX. It becomes important to ensure it’s done effectively. If you need assistance, Consider ‘Vivifive Solutions’ We are determined to turn your brand’s vision into reality with our best practices and unique approach. 
10 Golden Rules of UX Design

10 Golden Rules of UX Design

User experience (UX) design has got a simple job; to focus on the smooth interactivity of user and application or the website while making it accessible and simple at the same time. In order for it to serve the purpose, knowing the rules of UX design is imperative.

Here are the golden rules of an efficient UX Design:
1.Allow users to navigate easily via shortcuts
2.Make it familiar, simple and accessible
3. Build strong visual hierarchy 
4. Aesthetic and minimalist design is a must
5. Be purposeful in the page layout
6. Choose colours and fonts strategically
7. Offer help. For example- chatbots
8. Place the user in control
9. Reduce user’s memory load
10. Strive for consistency and prevent errors

Following these rules, you will gain a good foundation for creating a good and efficient UX design. If you need assistance, Reach out to us for consultation today. 

#uxdesign #graphicdesign #branding #appdevelopment #webdevelopment