Colors can speak in ways that is more stronger than a language. Color psychology is an important aspect to look at when designing UI/UX as it is the colors that grabs the attention and influences customer’s buying decision by stimulating certain emotions and moods.
Research conducted by the Institute for Color shows that users take about 90 seconds to assess the quality of online products. From 62% to 90% of all product assessments that people make are color-influenced on the subconscious level. Quicksprout’s article laid out several reasons why it is important to apply the psychology of colors. It explains: 1. Colors can help your website/design stand out by grabbing the user’s attention by using the right color combination. 2. Visual dimensions greatly affect the buying decision of users 3. People can assess something through color alone 4. Color also contributes in increasing conversion rates.
Wrapping it up: Considering the above reasons, it’s crucial to apply color psychology while designing UI/UX. It becomes important to ensure it’s done effectively. If you need assistance, Consider ‘Vivifive Solutions’ We are determined to turn your brand’s vision into reality with our best practices and unique approach.
In simple terms, User Interface (UI) design is more about aesthetics and appearance whereas user experience (UX) design is about functionality, interactivity and arrangement depending upon user psychology. UI is the way to increase website’s traffic with its combination of elements and features such as typography, colours, icons, menu bar and more. UX focuses on the smooth interactivity of user and application or the website while making it accessible and simple at the same time.
Developing a product that people love often requires both good UI and good UX as it goes hand-in-hand. In today’s digital world and competitive market, it’s crucial that we get both the aspects right as it also helps in increasing the conversions rate of your platform, boosts branding, attracts new customers and further helps in retaining customers for a long time.
Wrapping it up: It’s an absolute must to have a good UI and UX design to give your brand an identity. If you need assistance, consider ‘Vivifive Solutions’ because we are determined to turn your brand’s vision into reality with our best practices.
User interface (UI) design refers to the process of making something look in a certain way while maintaining functionality. It’s the way to increase website’s traffic with its combination of attributes and features that the website provides. According to Forbes, a good user interface raises the conversion rates by 200% and good ux design by 400%. UI design plays a significant role in attracting customers.
Here are few principles that one should consider while designing UI design:
Keep the design simple
Incorporate easily navigable menus
Select vibrant and appropriate colours
Use decent typography
Ensure you’re reducing the cognitive load
Consistent design.
Giving the user control by allowing redo, undo and cancel an action they have already taken
At the end:
If you need assistance, consider ‘Vivifive Solutions’ because we believe great product experience can be built by a design consistency through which we bind suitable UI modules with predictable and distinguishable actions.
