How to develop an effective social media strategy
As rightly said by Stephanie Sammons, “Random social media marketing tactics lead you to random results. You need a strategy”
Strategy now is simply a fancy word to address planning, creating and executing the content to achieve specific goals on social media. It’s crucial to have a strategy that guides and paves our action to reach the goal. The more specific the plan is, the more effective it will be. Following the golden rule of marketing, each of your social media goal should be SMART: specific, measurable, attainable, relevant and time-bound.
Specific: Make sure your goals are focussed. Being more specific helps you identify what you want to achieve.
Measurable: Make sure your goal is trackable. Do not make it broad as it becomes impossible to measure.
Attainable: Your goal should be challenging but still reasonable to achieve. Take time to reflect.
Relevant: This is about getting real with yourself and ensuring what you’re trying to achieve is worthwhile.
Time-Bound: Every goal needs a target time duration that motivates you to stay on track.
Wrapping it up
Your social media marketing strategy is your master plan to success. If you need assistance from social media management to building an effective social media strategy, consider Vivifive. We at Vivifive, design and develop your ideas, thoughts and imagination as digital content.