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Color Psychology of UI and UX Design

Color Psychology of UI and UX Design

by | Feb 27, 2023 | Color Psychology, UI Design, UI vs UX, Uxdesign, Web Design | 0 comments

Colors can speak in ways that is more stronger than a language. Color psychology is an important aspect to look at when designing UI/UX as it is the colors that grabs the attention and influences customer’s buying decision by stimulating certain emotions and moods. 

Research conducted by the Institute for Color shows that users take about 90 seconds to assess the quality of online products. From 62% to 90% of all product assessments that people make are color-influenced on the subconscious level. Quicksprout’s article laid out several reasons why it is important to apply the psychology of colors. It explains:
1. Colors can help your website/design stand out by grabbing the user’s attention by using the right color combination.
2. Visual dimensions greatly affect the buying decision of users
3. People can assess something through color alone
4. Color also contributes in increasing conversion rates. 

Wrapping it up:
Considering the above reasons, it’s crucial to apply color psychology while designing UI/UX. It becomes important to ensure it’s done effectively. If you need assistance, Consider ‘Vivifive Solutions’ We are determined to turn your brand’s vision into reality with our best practices and unique approach. 
Pantone’s Viva Magenta – Color of the year 2023

Pantone’s Viva Magenta – Color of the year 2023

by | Dec 21, 2022 | Branding, Graphic Design

 

Pantone’s ‘Viva Magenta’ – Color of the year 2023

No matter what we do in terms of design, colour always hold a great significance as it evokes certain feelings and influences the mood of potential customers. Pantone; The global authority for colour communication and inspiration has just named ’18-1750 Viva Magenta’ as the colour of the year 2023.  ‘Viva Magenta 18-1750’ is considered a colour full of energy and dynamics.

The official statement from Pantone:

“This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.”

We absolutely love and resonate with Pantone’s ‘Viva Magenta’ shade as it demonstrates bravery and fearlessness, We at ‘Vivifive Solutions’ run on the same characteristics. The shade is lively, strong and simply luxurious. For us, it’s the kind of shade that screams celebration of life, the way you live and how brave you truly are!
What do you think of the choice of Viva Magenta for 2023’s colour of the year? How does the shade make you feel?

 

Tags: #pantone #VivaMagenta #Magentaverse #graphicdesigner #coloroftheyear