My Insights
Graphic design in healthcare: Need and fulfillment
Graphic Design in Healthcare: Need and fulfillmentIn healthcare illustrations and design, there are several individuals who gave their contributions. To my knowledge, Leonardo da Vinci was the first...
Positive Web Experience
Positive web experienceA positive website experience is crucial for attracting and retaining visitors, as well as for achieving business goals such as increasing sales or engagement. To create a...
User-Centered Design
User-centered designWhile designers may have a clear vision for how a product or service should look and function, ultimately, it is the users who will determine whether or not it is successful....
Steal like an artist
Steal like an artistI recently came across an interesting concept called "The Genealogy of Ideas" while reading a book. The metaphor compares genetics to explain how all creative work is based on a...
The paradox of choice
The paradox of choiceHaving multiple options can provide users with greater flexibility and control, it can also increase the cognitive load and make it more difficult for them to choose the option...
Intuitive and prejudiced behavior of the consumers
Intuitive and prejudiced behavior of consumersMost of us might know what happened to Tropicana when it underwent the rebranding of its very well-known product in 2009. The move failed so terribly...