Typography is something one may often overlook but it has the power to make or break a design. Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and aesthetic. Moreover, it establishes an information hierarchy and strengthens the message. There are five fundamental principles of typography namely contrast, space, hierarchy, size and alignment that every designer must follow.

Here are few reasons why typography plays a big role in design

-Provides graphic balance

-It attracts and holds the viewers attention

-It creates and build recognition

-Helps evoke certain emotions from the viewers. 

Wrapping it up:

Typography plays a very critical role in design. Consider ‘Vivifive Solutions’ because we understand that a good typography should always guide and inform your users, optimises readability and accessibility and ensure an excellent user experience.

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