Packaging Design: Originature Honey

Synopsis

Client Name

Gowardhan Krushi Ayurved Pvt. Ltd. (for Originature brand)

Brand Statement

Originated from nature

Vision

Providing genuine, conventional (traditional) and quality food products

The tone of Voice

Wholesome, authentic, and passionate about sustainability

Brand Story

Originature began from a deep-rooted passion for wholesome living. Each of its products is a testament to commitment – pure, pesticide-free, and bursting with flavor. From fields to plate, Originature shares the essence of nature’s finest, enriching lives.

Values

Healthy Lifestyle, Environmentalism, Rural Empowerment

Brand Persona

Health consultant/mentor

USP

Organic and Natural

Target Audience

Urban and suburban people from the middle and upper class families

Problem Statement

In a market flooded with honey products, the Organic Honey Collection sought to stand out by showcasing its commitment to organic purity and regional diversity. The challenge was to create packaging that not only captured the essence of honey’s natural richness but also differentiated various flavors through distinct color schemes while ensuring a consistent visual identity.

Objectives

• Nature’s Essence: Develop packaging that captures the essence of organic honey as a natural and healthful delight.
• Flavor Differentiation: Distinguish each honey flavor with a unique color scheme that reflects its origin, allowing consumers to easily identify their preference.
• Memorable Impact: Create packaging that leaves a lasting impression on consumers and fosters an emotional connection with the product.
• Consistent Identity: Design a packaging concept that maintains a consistent visual identity while adapting to the diverse flavors within the collection.

Research Overview

Delved into the essence of organic honey, its natural characteristics, and the diverse environments that contributed to the collection’s flavors.

• Trends Analysis: Checked the design and packaging trends and alternatives that are getting hype in the global market. Found economic aspects of packaging are high but worth going for. Crafty yet premium packaging attracts consumers very easily. 
  
• Methodology: Correlational

Phase-wise project breakdown

Color Scheme

Final Outcome

The honey drop motif united the collection while the unique color schemes differentiated each flavor, fostering an engaging and memorable visual experience. The packaging achieved the following:

• Nature’s Embrace: The packaging design captured the essence of organic honey’s purity, establishing an instant connection with consumers seeking natural and healthful products.
• Flavor Elevation: The distinct color schemes elegantly differentiated each flavor, guiding consumers to their preference with ease and sophistication.
• Memorable Impression: The harmonious combination of honey drop imagery and diverse colors left a lasting impression, fostering brand loyalty and emotional attachment.
• Consistent Cohesion: The packaging concept maintained a consistent visual identity across flavors, enhancing the collection’s unity while celebrating its diversity.

My Insights