Project Details

Logo Design: Parbhani Astronomical Society

Synopsis

Client Name

Parbhani Astronomical Society

Tagline

Science for all!

Vision

Awareness of scientific temperament in the society

The tone of Voice

Curious and excited

Brand Story

The Parbhani Astronomical Society is a beacon of curiosity and exploration, dedicated to inspiring a fascination with the cosmos and fostering a community of amateur astronomers. Committed to advancing astronomical knowledge and igniting the spirit of discovery, the society serves as a hub for stargazers, researchers, and enthusiasts to explore the mysteries of the universe.

Values

Scientific mindset, Knowledge sharing and Environmentalism

Brand Persona

Science Communicator

USP

Bridging Curiosity and Knowledge for Rural and sub-urban Students, Parents and Society as a Whole

Target Audience

Students, Science Enthusiasts, and Education empowerment activists and organizations

Problem Statement

As the Parbhani Astronomical Society aimed to establish a strong identity, they sought a logo that would encapsulate the boundless wonder of the universe. The challenge was to create a design that beautifully melded the concepts of the solar system, telescopic exploration, and the art of capturing celestial beauty through a camera lens.

Objectives

Cosmic Synthesis: Develop a logo that artistically combines the solar system, telescope imagery, and camera lens to encapsulate the essence of astronomy.
Memorable Impression: Create a logo that leaves an indelible mark, acting as a visual beacon for astronomy enthusiasts and learners alike.
Community Connection: Establish a visual connection that resonates with amateur astronomers and researchers, fostering a sense of belonging.

Research Overview

Design Inspiration: Online resources of scientific visuals, storylines and animations.
Target Audience Research: Presence of Urban and Suburban scenarios, involvement of educational organizations, professionals and activists observed.
Methodologies Used: Qualitative, Descriptive and Correlational.

Phase-wise project breakdown

Phase 1

Understood the aspects in terms of client’s perspective
Did thorough design research and figured out the suitable inspiration

Phase 2

Developed preliminary conceptual prototypes with the color schemes
Performed iterative design process and finalized the project

Phase 3

Final Designs submitted for the approval
Implemented the modification suggested
Delivered the final design along with the resource files

Color Scheme

Black (Everything/nothing, Mystery, Elegance) as a primary or preferable color but not limited to.

Black color in an astronomy logo embodies the vastness and mystery of space, creating contrast and enhancing celestial elements’ visibility. It exudes elegance, timelessness, and a sense of discovery while providing a backdrop for text and symbols. The universal appeal and association with the night sky make it a compelling choice.

Final Outcome

Symbolic Fusion: The amalgamation of cosmic orbits, telescope cross-section, and camera lens aperture epitomized the society’s ethos of exploration and observation.
Community Embrace: The logo resonated deeply with amateur astronomers and researchers, creating a sense of unity and shared purpose.

My Insights

Graphic design in healthcare: Need and fulfillment

Branding, Color Psychology, Graphic Design, Packaging Design, UI/UX Design, Web Design

Positive Web Experience

UI/UX Design, Web Design

« Older Entries