Project Details

Logo Design: GreyBox Studio

Synopsis

Client Name

GreyBox Studio, Karad

Tagline

Where thoughts become things!

Vision

Timeless and impactful spaces

The tone of Voice

Creative and Innovative

Brand Story

Elevates spaces into dreams. More than architects; they’re creators of stories told through design, founded on passion and innovation, shape environments that inspire, enrich, and connect. With every structure, they’re dedicated to crafting a world where form and function dance in perfect harmony.

Values

Client-Centric, Professionalism, Space Utility

Brand Persona

Innovative and creative architect

USP

Sustainable functionality of spaces

Target Audience

House owners and real estate property dealers

Problem Statement

In the midst of an evolving architectural landscape, GreyBox Studio recognized the need to modernize its brand identity to reflect its core values, design philosophy, and the exceptional work it brings to life. The firm sought to develop a logo that would not only capture its essence but also resonate with its clients, partners, and stakeholders.

Objectives

Distinctive Identity: Create a logo that stands out in a crowded market, conveying GreyBox Studio’s unique approach of space utility.
Representation: Capture the firm’s commitment to innovation, sustainability, and architectural excellence.
Memorability: Craft a logo that is easily recognizable and memorable, leaving a lasting impression on viewers.
Versatility: Design a logo that can be applied across various mediums, from digital platforms to physical collateral.

Research Overview

Client’s perspective: Focussed on Modern architectural concepts yet adaptively uses cultural sensitivity.
Trends Analysis: Competitor’s Design Analysis found Minimalism and Clean Lines, Mixed-Use Developments; Smart buildings with biophilic and sustainable designs.
Customer Research: Presence of Urban and Suburban scenarios, Requirements and Purposes, economical factors observed.
Methodologies used: Qualitative, Descriptive and Correlational.

Phase-wise Project Breakdown

Phase 1

Understood the aspects in terms of client’s perspective
Did thorough design research and figured out the suitable inspiration

Phase 2

Developed preliminary conceptual prototypes with the color schemes
Performed iterative design process and finalized the project

Phase 3

Final Designs submitted for the approval
Implemented the modification suggested
Delivered the final design along with the resource files

Color Scheme

Grey, the poet of architecture’s palette, whispers tales of form and space.

A chromatic dance that resonates with the essence of our brand, harmonizing structure and vision. This shade, a muse of design, paints our journey in every subtle gradient.

Final Outcome

The final logo for GreyBox Studio connects the firm’s values, innovation, and commitment to creating architectural marvels. The design merged the notion of a “grey box” evolving into an intricate structure, symbolizing the firm’s transformative prowess. The key factors are,

Visual Impact: The minimal logo design is distinct and memorable.
Representation: The transformation depicted in the logo underscored the firm’s ability to turn design concepts into realities.
Adaptability: The logo was versatile, translating seamlessly across digital platforms, stationery, signage, and marketing collateral.
Space Utility: A true reflection of their identity and approach, utilization of spaces.