Project Details
Logo Design: GreyBox Studio
Synopsis
Client Name
GreyBox Studio, Karad
Tagline
Where thoughts become things!
Vision
Timeless and impactful spaces
The tone of Voice
Creative and Innovative
Brand Story
Elevates spaces into dreams. More than architects; they’re creators of stories told through design, founded on passion and innovation, shape environments that inspire, enrich, and connect. With every structure, they’re dedicated to crafting a world where form and function dance in perfect harmony.
Values
Client-Centric, Professionalism, Space Utility
Brand Persona
Innovative and creative architect
USP
Sustainable functionality of spaces
Target Audience
House owners and real estate property dealers
Problem Statement
In the midst of an evolving architectural landscape, GreyBox Studio recognized the need to modernize its brand identity to reflect its core values, design philosophy, and the exceptional work it brings to life. The firm sought to develop a logo that would not only capture its essence but also resonate with its clients, partners, and stakeholders.
Objectives
- Distinctive Identity: Create a logo that stands out in a crowded market, conveying GreyBox Studio’s unique approach of space utility.
- Representation: Capture the firm’s commitment to innovation, sustainability, and architectural excellence.
- Memorability: Craft a logo that is easily recognizable and memorable, leaving a lasting impression on viewers.
- Versatility: Design a logo that can be applied across various mediums, from digital platforms to physical collateral.
Research Overview
- Client’s perspective: Focussed on Modern architectural concepts yet adaptively uses cultural sensitivity.
- Trends Analysis: Competitor’s Design Analysis found Minimalism and Clean Lines, Mixed-Use Developments; Smart buildings with biophilic and sustainable designs.
- Customer Research: Presence of Urban and Suburban scenarios, Requirements and Purposes, economical factors observed.
- Methodologies used: Qualitative, Descriptive and Correlational.
Phase-wise Project Breakdown
Phase 1
- Understood the aspects in terms of client’s perspective
- Did thorough design research and figured out the suitable inspiration
Phase 2
- Developed preliminary conceptual prototypes with the color schemes
- Performed iterative design process and finalized the project
Phase 3
- Final Designs submitted for the approval
- Implemented the modification suggested
- Delivered the final design along with the resource files
Color Scheme
Grey, the poet of architecture’s palette, whispers tales of form and space.
Final Outcome
The final logo for GreyBox Studio connects the firm’s values, innovation, and commitment to creating architectural marvels. The design merged the notion of a “grey box” evolving into an intricate structure, symbolizing the firm’s transformative prowess. The key factors are,
- Visual Impact: The minimal logo design is distinct and memorable.
- Representation: The transformation depicted in the logo underscored the firm’s ability to turn design concepts into realities.
- Adaptability: The logo was versatile, translating seamlessly across digital platforms, stationery, signage, and marketing collateral.
- Space Utility: A true reflection of their identity and approach, utilization of spaces.
Synopsis
Client Name
GreyBox Studio, Karad
Tagline
Where thoughts become things!
Vision
Timeless and impactful spaces
The tone of Voice
Creative and Innovative
Brand Story
Elevates spaces into dreams. More than architects; they’re creators of stories told through design, founded on passion and innovation, shape environments that inspire, enrich, and connect. With every structure, they’re dedicated to crafting a world where form and function dance in perfect harmony.
Values
Client-Centric, Professionalism, Space Utility
Brand Persona
Innovative and creative architect
USP
Sustainable functionality of spaces
Target Audience
House owners and real estate property dealers