Project Details

Logo Design: Finshop

Synopsis

Client Name

Mr. Gulrez, Founder, Finshop

Tagline

Shopping on your fingers

Vision

Making standard e-commerce solutions accessible to the hyper-local community

The tone of Voice

Playful and helpful

Brand Story

Finshop is a trailblazing hyper-local online grocery app that promises users a hassle-free and convenient shopping experience, right at their fingertips. As an embodiment of simplicity and efficiency, Finshop revolutionizes the way hyper-local communities shop for everyday essentials, making grocery shopping a breeze in the digital age.

Values

The convenience and ease of the users.

Brand Persona

Delivery Person

USP

Easy and convenient online shopping for hyper-local communities

Target Audience

Suburban and rural users; and grocery shop owners

Problem Statement

To design a logo that encapsulated the essence of effortless shopping while incorporating a unique blend of a shopping cart and fingers.

Objectives

User-Centric Design: Develop a logo that resonates with the modern consumer’s desire for convenience, ease, and simplicity in online shopping.
Memorable Impression: Create a logo that leaves a lasting mark on users’ minds, symbolizing the unique proposition of Finshop.
Visual Innovation: Design a logo that creatively combines the concepts of a shopping cart and fingers, conveying the app’s touch-based shopping experience.
Color Palette: Utilize a gradient of green shades that evoke feelings of freshness, growth, and a connection to the grocery sector.

Research Overview

Design Inspiration: Competitor websites and apps.
Target Audience Research: Hyper-local society, middle class, moderately tech-savvy
Trends Analysis: Competitor websites and apps.
Methodology: Correlational

Phase-wise project breakdown

Phase 1

Understood the aspects in terms of client’s perspective
Did thorough design research and figured out the suitable inspiration

Phase 2

Developed preliminary conceptual prototypes with the color schemes
Performed iterative design process and finalized the project

Phase 3

Final Designs submitted for the approval
Implemented the modification suggested
Delivered the final design along with the resource files

Color Scheme

The gradient of green shades lent vibrancy and freshness; and evoked feelings of growth, vitality, and a direct connection to the grocery sector, enhancing the logo’s relevance.

Final Outcome

User-Centric Identity: The logo’s innovative design positioned Finshop as a pioneer in effortless online grocery shopping, resonating with modern consumers.
Symbolic Fusion: The amalgamation of the shopping cart and fingers embodied Finshop’s proposition of shopping with a touch, capturing the essence of simplicity. The fusion of a shopping cart and fingers showcased the tactile shopping experience, while the gradient of green shades lent vibrancy and freshness.
Memorable Appeal: The distinct design left a lasting impression on users, fostering brand recognition and association with seamless shopping.
Color Harmony: The gradient of green shades evoked feelings of growth, vitality, and a direct connection to the grocery sector, enhancing the logo’s relevance.