Graphic Design
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Nowadays we discuss graphic design within the realm of the cultural, social, technological and economic context where graphic designers like us are conscious agent who shape up the environment: natural, industrial, socio-cultural, technological as well as individual. Graphic design has become an inseparable part of our life.
New-age technologies are getting efficient by using graphic design
Graphic design is continuously evolving to adapt to these technological demands. The media industry including advertising is still a thrust area for graphic design. More and more graphic designers are contributing to the media industry today. There is not a single field of the media industry that remains untouched by Design. Graphic designers are working in the areas of animation, film-making, television, cinema, print media, and outdoor advertising or ‘Out of Home’ (OoH), and so on in various capacities. They are working as graphic designers, visualizers, illustrators, and creative consultants.
Knowledgebase
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10 Golden Rules of UX Design
User experience (UX) design has got a simple job; to focus on the smooth interactivity of user and application or the website while making it accessible and simple at the same time. In order for it to serve the purpose, knowing the rules of UX design is imperative....
Role of Typography in Design
Typography is something one may often overlook but it has the power to make or break a design. Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and aesthetic. Moreover, it establishes an information hierarchy and...
Advertising Design – Importance and principles
Advertising design is the combination of marketing and design. Design holds a great significance as design is the approach that makes an advertisement unique, attention-grabbing, direct in communication and further leading the viewers in taking specific action. ...
Social Media Management- Key aspects and it’s role in building a result driven brand
In business, it's crucial to have an effective social media marketing strategy but we don't always obtain the desired result from it. It's when social media management comes into play. An effective social media management is a plan to turn the vision into...
Product Packaging Design- Brand’s most important marketing tool
We may not judge a book by its cover but we definitely do judge products by their packaging design. From reflecting the product's quality to being a crowd puller, packaging design can be a powerful marketing tool. Products with good packaging design tend to draw...
Importance of Logo Design to uplift your business
Your logo is likely to be the first interaction people have with your brand and as the saying goes - you never get a second chance to make a good first impression. Studies have shown that nowadays people have short attention spans so it should be our prime focus to...
Our Approach to Website Design and it’s Development
Our Approach to Website Design and its Development Though there is no universal or golden rule to define a design work process, We have a unique approach. Most of us focus on the design so much that they make the site or project much more complex. A cool or unique...
Pantone’s Viva Magenta – Color of the year 2023
Pantone's 'Viva Magenta' - Color of the year 2023 No matter what we do in terms of design, colour always hold a great significance as it evokes certain feelings and influences the mood of potential customers. Pantone; The global authority for colour...
How a great graphic design can shape brand’s success
How a great graphic design can shape your brand's success You might not realize it, but strong graphic design can do wonders for your business, especially giving your business a competitive edge. It helps the business to gain high visibility which further correlates...
Importance of Branding in your Business
As Tom Goodwin said, “Brands are essentially patterns of familiarity, meaning, fondness and reassurance that exist in the minds of people” A brand is far more beyond than just a name, logo and a tagline. Branding is a process of creating a distinct identity. In a...
Projects Completed
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