Digital Marketing
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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Any marketing campaign having digital communication, it’s Digital Marketing
In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data we collect. By engaging customers in a digital landscape, we build your brand awareness.
Knowledgebase
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Advertising Design – Importance and principles
Advertising design is the combination of marketing and design. Design holds a great significance as design is the approach that makes an advertisement unique, attention-grabbing, direct in communication and further leading the viewers in taking specific action. ...
Social Media Management- Key aspects and it’s role in building a result driven brand
In business, it's crucial to have an effective social media marketing strategy but we don't always obtain the desired result from it. It's when social media management comes into play. An effective social media management is a plan to turn the vision into...
Product Packaging Design- Brand’s most important marketing tool
We may not judge a book by its cover but we definitely do judge products by their packaging design. From reflecting the product's quality to being a crowd puller, packaging design can be a powerful marketing tool. Products with good packaging design tend to draw...
Digital Marketing tips that are a game changer!
Digital Marketing; over years, has proven to be the game changer for businesses when done consistently. Making the best use of it is no more optional in today's digital world. With online marketing one can reach global audience and stay connected with their audience...
Our Approach to Website Design and it’s Development
Our Approach to Website Design and its Development Though there is no universal or golden rule to define a design work process, We have a unique approach. Most of us focus on the design so much that they make the site or project much more complex. A cool or unique...
How to develop an effective social media strategy
As rightly said by Stephanie Sammons, "Random social media marketing tactics lead you to random results. You need a strategy" Strategy now is simply a fancy word to address planning, creating and executing the content to achieve specific goals on social media. It's...
Importance of Branding in your Business
As Tom Goodwin said, “Brands are essentially patterns of familiarity, meaning, fondness and reassurance that exist in the minds of people” A brand is far more beyond than just a name, logo and a tagline. Branding is a process of creating a distinct identity. In a...
Projects Completed
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