Research conducted by the Institute for Color shows that users take about 90 seconds to assess the quality of online products. From 62% to 90% of all product assessments that people make are color-influenced on the subconscious level. Quicksprout’s article laid out several reasons why it is important to apply the psychology of colors. It explains:
1. Colors can help your website/design stand out by grabbing the user’s attention by using the right color combination.
2. Visual dimensions greatly affect the buying decision of users
3. People can assess something through color alone
4. Color also contributes in increasing conversion rates.
Wrapping it up:
Considering the above reasons, it’s crucial to apply color psychology while designing UI/UX. It becomes important to ensure it’s done effectively. If you need assistance, Consider ‘Vivifive Solutions’ We are determined to turn your brand’s vision into reality with our best practices and unique approach.
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