Nowadays we discuss graphic design within the realm of the cultural, social, technological and economic context where graphic designers like us are conscious agent who shape up the environment: natural, industrial, socio-cultural, technological as well as individual. Graphic design has become an inseparable part of our life.

New-age technologies are getting efficient by using graphic design

Graphic design is continuously evolving to adapt to these technological demands. The media industry including advertising is still a thrust area for graphic design. More and more graphic designers are contributing to the media industry today. There is not a single field of the media industry that remains untouched by Design. Graphic designers are working in the areas of animation, film-making, television, cinema, print media, and outdoor advertising or ‘Out of Home’ (OoH), and so on in various capacities. They are working as graphic designers, visualizers, illustrators, and creative consultants.