Providing a unique or cool experience is nice, but it should never be at the expense of your site being easy to navigate and clearly communicating what you do. Balance creativity with function.

Whatever creative web design ideas, or website builder tools you decide to use, make sure you always make it clear what your business does, why visitors should care about your brand and products, and what you want them to do next.

If you know you want to take your website design to the next level, but you don’t really know how to make that happen, our web design services could be the solution you’re looking for. We can help you put together a website that’s optimized for search, looks great on mobile, and represents your brand effectively.

Efficiency is a measure of how well a website does what it should do. Assuming that the utility and effectiveness goal are fulfilled, efficiency is the next usability goal to take into consideration. Efficiency of the tools introduced into the website is just as important as the presence of the tools themselves. As Susan Dray says, “If the user can’t use it, it doesn’t work.”

However, it goes further than that. A system needs to do more then allow users to use it, it needs to support the user. When using tools on a website, the user should feel the system is; coherent, compact, sequential, and logical.

Vivifive designs efficient tools that visitors need to complete their tasks. If you have an eCommerce site – your customers deserve a sequential and logical checkout process. If you have a blog site – a clear and simple method of responding will encourage users to interact with your website.

Design consistency is what ties UI elements together with distinguishable and predictable actions, which is key for great product experience. A way to simplify things is to think of it as a commitment that you make to your users (“whenever you see the light gray button in the pop-up, you can assume that it will cancel and the pop-up will close”) so that they can easily interact with your product.

As they become more acquainted and become regular users, they begin to trust the product more and more, which is a reflection of the consistent design.